Scale your marketing team
and systems into growth engines

Who we are

Monarch Advisory Partners is a fractional, full-stack marketing consultancy specializing in GTM, MarOps, and MarTech. We’ll transform your marketing program through proven strategies, people, and technology at scale.

“With your efforts kicking off ETL discussions, evaluating different tools, and now doing POC on a top contender, we have the opportunity to massively speed up data ingestion into our data warehouse, free up valuable engineering resources for other important tasks, and enable Marketing.”

VP Marketing Analytics

“Jacqueline is a leader in Marketing Operations. She keeps a keen eye on all the integrations and their nuances. She takes the time to continue evaluating to ensure the integration is at its best and reviews with key stakeholders. She is adaptable and encourages challenging the status quo if it brings valued results.”

Director, Marketing Operations

“We struggled to find experienced, talented, and reliable help to create our email marketing strategy and set us up to deliver results. We have been so lucky to find Monarch.”

Chief Digital Officer

“A special thanks to Jacqueline for her incredible tenacity in pushing [large MarTech vendor] to secure clarity and improved service and pricing for us.”

VP, Lifecycle Marketing

Expertise

  • Whether you are starting from scratch, preparing to launch a product, or introducing a new feature, we have extensive experience in hypergrowth startups and enterprise companies that have reached hundreds of millions of customers worldwide.

    We specialize in operations, technology, growth, GTM, lifecycle, demand generation, lead generation, and brand identity across B2B, B2C, and B2C2B business models.

    How? Through the following ways: email, SMS, push notifications, in-app, webinars, in-person events, and more.

  • Email Service Providers (ESPs), Marketing Automation Platforms (MAPs), you name it, we have the experience – and opinions. Expertise includes:

    Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Marketing Cloud Engagement (SFMC), Iterable, Braze, Klaviyo, Marketo, Customer.io, HubSpot, Intercom, and more.

  • We’ve seen it all. While we have preferred vendors, we support all ELTs, Reverse ETLs, CDPs, cCDPs, CRMs, and data (warehouse and lake) platforms. Expertise includes:

    Hightouch, Fivetran, Databricks, Snowflake, AWS, Census, Segment, GrowthLops, Tableau, Looker, Salesforce B2BMA Analytics, Salesforce Einstein, SFDC, HubSpot, and more.

  • Looking for ways to optimize your campaign creation approach with templates, UTM tracking, processes, standardization, and systems? We’ve got you covered. Expertise includes:

    Stensul, Knak, Litmus, Email on Acid, Asana, Jira, ClickUp, Blocfree, Stripo, Parcel, Monday.com, Teamwork.com, Google Drive strategies, and more.

Where we’ve worked